LED companies have been striving for survival in the competition, and LED products are being promoted in the market. However, LED products are changing with each passing day. How to win among many competitors and have the opportunity to spread product features and innovations in the industry. Exhibition is the first priority. However, the high cost of LED (lighting) exhibitions has brought a great burden to the LED companies that are developing, especially for SMEs and R&D innovative companies.
In order to compete for the exhibition hall and good location, many companies are eager to expand the floor area, and they are willing to spend a lot of money. They only want to influence the size of the exhibition area. Exhibitors who are in a bad exhibition hall and in a bad position often become a foil. Party A, who originally paid for it, has no choice but to become a vulnerable group. In order to maintain a good position, even the organizer forcibly sells unnecessary or unnecessary services.
At the end of each exhibition, these high-consumer companies often feel sorry and lost for the huge booths that they have created to create a beautiful exhibition in just a few hours. The more luxurious and luxurious the booth, the more money is wasted.
In order to repay the industry's long-term support for high-tech LEDs and create a distinctive industry professional exhibition, the 4th Gaogong LED Exhibition in 2014 moved to Guangzhou Pazhou Canton Fair, while the number of buyers and visitors continued to grow. Significantly reduce the participation fee of exhibitors and help companies to achieve the best results by promoting products and services at the lowest exhibition cost in the industry.
To this end, the High-tech LED Lighting Exhibition Organizing Committee announced that the development of booth prices this year is based entirely on cost pricing, and promised that this pricing method will remain unchanged in the next five years, of which 9 square meters standard booth price is 9,800 yuan, 18 The price of the flat-panel double-standard booth is 18,000, and the price of the booth of 36-square-meter and above is 1,000 yuan/square meter. All exhibitors will enjoy the free services of the high-tech LED online exhibition.
The person in charge of the high-tech LED exhibition pointed out that starting this year, the high-tech LED exhibition will give exhibitors at a cost price and announce the relevant cost and expense list to the exhibitors. The price of the booth is almost half of that of the peer exhibition, but it can enjoy the professional service of Gaogong LED, which is to break the “high consumption†pattern of the exhibition. The LED show organizers should not draw more than the excess profit margin of the LED industry.
The person in charge also pointed out that with the development of e-commerce, the exhibition will also undergo changes, and the comprehensive product display model combining offline and online should be the future development direction. The model of the high-tech LED online exhibition is not just a list of products on the website, but an operating model with marketers helping companies to close deals.
This year's exhibition pavilion layout is based on the concept of fine products and new products, delineating more than 70% of the standard booths and double-standard booth area, reducing the area of ​​special booths of more than 36 square meters. The exhibition aggravated product exhibitions, brand promotion, new product introductions, and a series of professional activities between the upstream and downstream of the professional buyers.
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