It is reported that Apple has recently submitted an application to the National Highway Traffic Safety Administration, expecting Apple to obtain the same right to open road testing as traditional car manufacturers. As soon as this news came out, the discussion about whether Apple's car plan was restarted or not was warmed up.
In fact, since Tesla proved that technology companies can build cars, more and more technology companies are racing to enter this market. In China, Baidu, Hanergy, and Gree are all depicting the blueprint for building a car. Le is regarded as a car that once caught himself in the whirlpool of public opinion. Google and Uber, which are leading in the industry abroad, have been actively deploying autonomous driving vehicles. Apple, which is conservative about emerging products, has finally entered this field.
Recently, Apple recently sent a letter to the US National Highway Traffic Safety Administration to apply for road test authority. The letter revealed that Apple is investing in artificial intelligence and autonomous driving, and has established an autopilot research team of more than 1,000 people. In the concept of autonomous driving, Apple said that it will not produce the whole car, but develop an automatic driving system to help the traditional car manufacturers achieve automatic driving - this idea is quite similar to Baidu.
At the same time, Apple also gave some suggestions, such as recommending that autopilot players "anonymize the accident data and then publicly share it", so that everyone can better improve the safety of autonomous driving. Representatives in the field of autonomous vehicles such as Google, Uber, Ford, Volvo and Lyft, which are also dedicated to the unmanned field, expressed their opposition to sharing data.
In fact, the Apple driverless project “Titan†was exposed in the early days. At first, it was reported that Apple was committed to building a whole car and developing a Tesla-type electric car. It is also reported that Apple will launch in 2021. Apple Car", but recently it has been reported that Apple abandoned the car and turned to the development of driverless systems and software. Some people close to Apple revealed to reporters that the latter is more in line with Apple's current plan to integrate machine learning technology. In his view, "Apple is more willing to play a software role in the car, which is what it is good at."
The reporter learned that Apple has entered the automotive field through the CarPlay system. However, this function of iOS screening to the car's central control screen has not been popularized, nor can it really change the car driving experience. In fact, Apple's ambitions for cars are far more than just shallow, but they want to enter the automotive industry more deeply. In this context, Apple applied for the road test permission to the National Highway Traffic Safety Administration - now the unmanned vehicles of Google, Uber, Ford, and Baidu have obtained the permission to test in some states of the United States.
According to industry insiders, compared to Google, Apple has no special achievements in the field of artificial intelligence. Therefore, it remains to be seen whether Apple's automatic driving system has any special advantage to attract car manufacturers. However, from the letter issued by Apple, the answer should be unveiled soon.
Compared with the high-profile performance of competitors such as Google and Uber, Apple's "Titan" project has been in a state of extreme confidentiality. Some project leaders have revealed to the media that Apple has already started road testing for several fully-automated vehicles, but it is under limited and closed conditions.
It is reported that the unmanned project named "Titatan" (TItan), which was established in 2014, was once regarded as one of Apple's most "burning money" and most ambitious projects. The company has invested more than 1,000 people in the project. Apple has recruited a lot of battery technology and machine vision experts, as well as veterans of the automotive industry. But unfortunately, the project has not made significant progress.
With Bob Mansfield, Apple's senior vice president of hardware engineering known as "hardware genius," becoming the project leader, Dan Dodge, the head of QNX, the former BlackBerry software division, was dug. And changed the goal of the entire Titan project from the previous "making a car" to "developing an automatic driving system."
This change in goals also brought about a restart of the project. It is reported that Apple "will not give up the efforts to design cars", "this makes Apple face an open choice, that is, ultimately decided to cooperate with an existing car manufacturer, or directly acquire it, instead of creating one by itself. a car."
From this point of view, Apple has shifted the focus of the unmanned vehicle project from manufacturing to focusing on unmanned basic technology through the restart of the project. But so far, Apple has not commented on related matters.
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