Recently, Amazon has invested heavily in Luma, a home WiFi intelligent lighting product company, which is expected to become a strong competitor of companies such as Eero. Over the years, home WiFi lighting solutions have long been commonplace, and Amazon has personally invested in a company called Luma (other investors including Accel, and former CEO of AT&T), which is quite surprising. However, this also confirms the degree of fieryness in today's "smart" field.
From "Talking about lighting is embarrassing not to talk about LED" to "Talking about LEDs are embarrassed not to talk about intelligence", is one stage after another in the history of lighting. But what is smart home and its important part of intelligent lighting? This is also a very interesting question, because many people have been yearning for them over the years, but it is hard to say why.
"I don't know what smart lighting is, but I don't know what it is." After all, it is much easier to point out that doubts are more difficult than solving problems. At the moment, when smart products with hundreds of yuan or even tens of thousands of yuan are used, when the fresh feelings at the beginning gradually fade away, consumers will have to discover a cruel fact: are these not the legendary "chicken ribs" function?
Once consumers recognize the key to the facts, they are naturally not willing to pay for it. For example, smart home products connected by Bluetooth technology, although the transmission is fast and stable, but the use range is short, once the distance is restricted or blocked by obstacles, the device will not be able to receive information, ie Wi-Fi or APP connection only Can achieve remote control, but can not change to meet the needs of the environment and people.
Smart homes and smart hardware are now in full swing, and there are endless stream of intelligent products. The smart life portrayed to the masses of consumers, how many “goods are not in the market†in actual use? For example, smart bulbs are currently on the market. Created by "Mobile APP + Multi-Theme Creation + Remote Control". But the problem is that in terms of connection, smart light bulbs, like other smart hardware, still can't get rid of the dependence on mobile phones. So some people ridiculed this way: When I go home every night, I take out my mobile phone, unlock it, enter the APP, turn on the light... However, these things are all based on the switch, but I have to abandon it. "Do you not become "special"?
In terms of theme creation, smart bulbs are truly eye-catching in creating an atmosphere compared to traditional single lighting functions. By clicking on the buttons on the app, shaking or music, the consumer can make the bulbs look different colors or even illusions. This kind of cool theme preset effect, in addition to show visitors, Bo got a few praises, maybe no other use. In addition, the remote control function also does not solve the consumer's immediate needs. Walking on the road, you can control the selling point of the light bulb at home. Someone asked with a slap in the face: "I am still on the road, why should the lights at home be lit up first?" It is enough for this "forced" spring dream, ruthless The ground hit the broken void.
Some people pointed out that most of today's smart products are still in the "hardware + chip" stage, far from the real "intelligence". Most of the functions of intelligent hardware are optional, and there is no pain point for consumers. It is a big "death hole" for intelligent products.
At present, the linkage between smart home products is poor, and there must be a unified management platform, and smart phones just meet this requirement. Through the APP application, users can centrally manage distributed devices. However, it is "Chengdu mobile phone, defeated mobile phone", as pointed out by experts in the industry, in the eyes of ordinary consumers, smart homes controlled and managed by mobile phones are "high on the top", which is unprecedented in the home field. Variety. In the eyes of industry professionals, using mobile phones to control and manage is just the starting point for smart homes, not the end.
In the future, the concept of IoT portals will become increasingly blurred and diverse. By then, these smart products will be more like sensors, full-sensing detection and fully automated services, real-time detection of the environment and all aspects of the user. At the same time, these services are run independently, without requiring the user to associate any mobile phone. This is the so-called "de-mobileization" advocated by more and more people.
According to relevant forecasts, the domestic LED lighting application market is expected to reach 82.3 billion yuan in 2016. China will also become the top five LED lighting consumer countries in the world. The development of smart lighting in the future is unstoppable. By 2019, intelligent lighting systems using IoT technology will bring about $550 billion in revenue to software and services, while hardware sales will generate $50 billion. There are indications that the field of intelligent lighting will have great potential in the coming decades.
However, as pointed out by industry insiders, if relevant enterprises want to break through, they must focus on the principle of customer supremacy, directly attack the pain points of consumption, and further enhance consumption and open up the market by strengthening technology and design concept innovation. Only in this way will it be possible for smart lighting to enter the public home as soon as possible.
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