Whether it is the field of small-pitch display or the market of creative screens and high-end rental screens, it is an inevitable road for LED display companies.
When enterprises have developed into a bottleneck period in the original market, when they encounter difficulties, some enterprises have chosen to slim down and make refined products, focusing on high-margin segmentation. Some enterprises choose to diversify and extend to other links in the industry chain. Simply cross the border. The same is true in the display field.
High-definition high-density display products are becoming the focus of display companies.
"The display product is undoubtedly the trend toward 'high, dense, thin, bright'. Xu Peng, deputy general manager and director of Zhou Ming Technology (300232.SZ), believes that with the emergence of new generation display products such as small pitch and the diversified development of the industry itself, the display industry itself is developing rapidly.
Also holding this view is Cai Weijie, deputy general manager of Fushun Optoelectronics Display Division. "The demand for high-definition high-density display screens is still very large, especially the replacement of the original LCD screen and splicing screen of the monitoring center and command center."
Along with the rapid development of LED display technology, high-density products have become the new darling of the market, and the fine and realistic display effect makes customers more favored. High-density LEDs have four trends of high pixel density, high scan ratio, high refresh rate, and high gray level. High-density LEDs can be used to combine touch, naked-eye 3D, smart applications, cloud broadcast control and other concepts to broaden the application of LED display.
High-density LED display has become the main competitor of display products such as DLP, PDP, LCD, etc. Its biggest advantage is seamless, high brightness, high refresh and rich color.
"Our product structure is also constantly upgrading, including upgrading the original products, developing new products for the segmentation field, and vigorously promoting high-density products." Huang Zhiyong, deputy director of the powerful giant color marketing center, told Gaogong LED, powerful giant For color segmentation applications, high-end customer groups, design more customized products, such as X series door full color products, XA outdoor business screen full color products, outdoor high-end full color S series, indoor and outdoor top configuration full color products A series, indoor high density products, etc.
Li Shengfa, senior analyst of the High-tech Research Institute LED Research Institute (GGII), said that the current display market is very mature and fiercely competitive. The traditional display business has basically no growth rate, and small spacing is the biggest highlight.
“The display business is an important source of profit for the company. The display is developing in the direction of high definition. The indoor small dot spacing has a broad market. We are also doing business development in this block.†Li Man, Chairman of Lehman AG (300162.SZ) Iron said that Lehman acquired the 51% equity holding company in 2014. The company will provide differentiated products in the market, such as can display, which can be applied in sports.
At present, Liard and Zhouming Technology are all deeply involved in the field of small-pitch display.
According to financial report data, Liard achieved operating income of 2.023 billion yuan in 2015, a year-on-year increase of 71.42%; net profit attributable to shareholders of listed companies was 324 million yuan, an increase of 100.70%.
Among them, the small-pitch display business has contributed a lot. “Small-pitch orders reached 1.16 billion yuan, an increase of 73% over the same period last year, and the order plan was completed at the beginning of the year.†Liandan’s secretary Li Nannan said that due to the higher gross profit margin of overseas projects, the small spacing still maintained a high gross profit margin of 41.53%.
Zhou Ming Technology also said that the small-pitch business grew rapidly in 2015.
"Future LED display will develop in the direction of 'high density + standardization', while outdoor products are combined with the characteristics of light and easy to install, indoor products gradually move toward a small pitch direction, which will be the focus of future development." Huajie Optoelectronics Chairman Li Yihua said that high density will become an inevitable trend, and the trend of small spacing of indoor products will become more and more obvious. This is also the best way to replace TV and splicing screens, including the emergence of standardized products in the future. Main direction.
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