How do small household appliances enter into millions of households?

Today, large appliances have become essential daily household items for households, and small household appliances have made people's quality of life even higher. The popularization of some new small household appliances may even have good social benefits. The reporter conducted in-depth investigations on food waste disposers, sweeping robots, electric faucets and other products. The reporter believes that in order for these products to quickly enter the vision and life of consumers, the price, quality, technology, and service of the products should not be less.

In the interview, the reporter found that the popularity of food waste disposers, sweeping robots, and toilet cleaners was constrained by their high price of several thousand yuan. Although the price of these products can be said to have been greatly reduced compared to the time when these products were first introduced, it is still not acceptable for most consumers to spend thousands of dollars to buy back a disposable consumer electronics product.

Of course, the high price is only one of the stumbling blocks for the popularity of these new small appliances. For the "post-80s" and "post-85s" who just formed a family, the frequently-replaced mobile phones may cost several thousand dollars. The pursuit of a modern lifestyle makes them more receptive to emerging things. However, the mixed market has made them Fearing that he would spend his hard-earned money and buy back a slick big toy, he might even be completely beaten. Even if it is a qualified product, the company's consistent flicker style has caused people to doubt their declared effect. Perhaps it is based on this, although the electric faucet is convenient and practical, the market scale has rapidly expanded in the past two years, but the market is low-priced counterfeit products are popular.

While deepening the quality of products, some of them are caused by the shoddy work of some companies. However, more problems are caused by companies failing to master the core technology of products and producing products that emulate the shape of products. Such as sweeping robots, whether clear and efficient to "clean up" this matter to do a good job, the test is the product's "soft quality." If there is no strong sensory system, a reasonable sweeping route will be the same as the comments of netizens. “Work is diligent, ideas are chaotic, efficiency is low, and funny cats are fun.”

In addition, these new small appliances also have the common problem of small appliances - after-sales service is difficult. Thousands of yuan of food waste disposers said that the strike went on strike. It was embarrassing that after-sales service seemed to be on strike, and maintenance personnel could not come to the door to repair. After one's homework has been resigned, one can also change one. After the sweeping robot malfunctions, it may stop work permanently due to lack of after-sales service.

As a result, the new small home appliance market has entered a turbulent circle: high-quality, high-quality products have not been widely adopted in the market, which has caused the cost of research and development and production to remain low, and the threshold for product proliferation has not been able to rapidly decline. Concerns about the use of results, after-sales services, etc., have caused the low-cost and low-quality products to become popular in the market, which has further contributed to the promotion of high-quality products.

Reading the market analysis report for each new small home appliance, the conclusions are all promising. However, the reporter believes that if companies want to truly open up a vast market space, they should not only rely on the “money view” of their products, but also be responsible for the spirit of being responsible for consumers, and be responsible for product design, research and development, production, and after-sales services. All other aspects work hard to make consumers feel comfortable and comfortable.