Appliance industry exports warmer

Appliance industry exports warmer The 112th Canton Fair officially opened. At this exchange meeting, the home appliances industry showed a pick-up in exports.

The home appliance exhibition area has always been the most popular, the most impressive and most characteristic exhibition area of ​​the Canton Fair. Dozens of home appliance giants such as Gree, Midea and Haier have gathered in this fight strength, skills, special features, and large-scale stores. Compared with the competitive situation in the competition, it is even better. Although many domestic and foreign purchasers do not come for the purchase of home appliances, they are still happy to visit and take pictures here, as soon as they see new products for home appliances.

The reporter learned from this Canton Fair that, despite the difficulties that have been encountered in recent years, the home appliance industry's exports have picked up this year. Gree Electric's foreign trade sales data show that the first three quarters have achieved growth of 20%, the relevant person in charge of the booth revealed that "it is expected that the completion of the annual sales growth target of 20% is not a problem."

Haier Group's overseas market also showed a trend of contrarian growth. According to the Haier booth, the overseas market share of washing machines has risen by 50% this year. According to the latest statistics, from January to September of this year, Haier’s overseas sales increased by 24.4% year-on-year, exceeding the industry average. Despite the European debt crisis in the fermentation, Haier increased by 21.6% in Italy and 24% in Russia.

In addition, relevant person in charge of Ningbo Oaks also revealed to reporters that in August 2011 to July 2012, the company’s foreign trade sales increased by 30%.

The reporter learned from the survey that one of the main reasons for the recovery in the export of the household appliance industry is the continuous innovation of technology and continuous upgrading of products. Haier brought a lot of new products at the Canton Fair, attracting customers from and to. When introducing a new type of washing machine, the staff said that the product was beautiful in appearance, and more importantly, it was 30% more water-efficient than the Euro III standard, and it was greatly welcomed by the market. "We have recently raised the market price from more than 400 euros to 999 euros, and the market position of our products has been greatly improved."

Haier exhibitors also showed great interest in a new technology professional product, U-wireless, which uses the world's most advanced wireless energy transmission technology. Users only need to place it on the designated work on the desktop. Within the area, it is possible to receive signal standby work, get rid of the "tail" of the wires of traditional home appliances, and the amount of electromagnetic radiation is only one-tenth of the mobile phone. According to reports, "This product is a kitchen set package, 4 sets of the market price of 4,688 yuan, sales are not bad. Currently only used in the field of small household appliances, will be extended to the home appliances."

Paying attention to the brand is one of the important magic weapons for household appliances companies to maintain their advantages. Galanz related responsible person said, "We do not OEM OEM high-end products, only to do their own brand."

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