[Text / high-tech LED - lighting and market September issue He Xingling]
In the context of industrial upgrading, in response to market competition, LED companies began to look for new channel models. From the current market development trend, LED indoor lighting growth space is constantly expanding, new product launch, new channel mining, new model changes, LED lighting companies are facing the problem of channel model transformation.
The transition from "bright" to "pretty"
With the improvement of consumers' aesthetic concept, the requirements for indoor lighting can not only stay on the "bright", but also emphasize the decorative and aesthetic effects. The design style of modern lamps is more and more diverse, classical, fashionable, European, American, refreshing, luxurious, and beautiful. This requires LED indoor lighting companies to have sufficient predictability and innovation to design products that satisfy consumers according to the changing needs of consumers.
The reporter visited several lighting shops in Jiuyanqiao, Chengdu, and randomly selected several consumers. Two of them are the common answer: “The appearance is good, the service life is long, and if the price is lower, it will be fine.â€
Zhang Daiying, president of the Chengdu Building Decoration Association, told reporters that there is still a large part of the LED lighting in the lighting market. Even the bright requirements are not met. The stroboscopic and quality are two major issues that cannot be ignored. "If you want the luminaire to 'snap' up, you have to make the light 'bright' first."
At present, the indoor lighting field can accept LED consumer groups, mainly high-end venues, such as hotels, commercial buildings, villas, high-end clubs, etc. These groups are the forerunners of indoor lighting LED applications, so to meet the aesthetic needs of such consumer groups. Indoor lighting companies must focus on the development of pure lighting functions for lighting and decorative functions.
From single store operation to chain operation
Chain operations were only a few phenomena many years ago, and now they have been widely developed. In the terminal market, LED lighting chain stores are a new development model of the lighting industry.
The person in charge of a dealer of Op Lighting has told reporters that at present, the chain operation of the lighting industry has been developed throughout the country, and local businesses will set chain operations as a long-term development plan. “Scale management†has always had a unique advantage, but not all stores are suitable for chain operations.
"Only if the brand is done well, the chain operation will have the certainty to win, and the market share of the lighting market can be improved through the chain operation." In the view of the owner of Bosheng Lighting Co., the LED lighting chain store is a difficult one for enterprises to tide over. Shortcuts, but need to work hard on the brand to create a distinctive brand development path.
It is understood that Chongqing Lantern Lighting and Anhui Acha Lighting are typical representatives of chain operations. This "longitudinal and horizontal" business idea has become a long-term solution for dealers' development. In the future, more and more brands will change from a single point of operation to a chain business model.
In the context of industrial upgrading, in response to market competition, LED companies began to look for new channel models. From the current market development trend, LED indoor lighting growth space is constantly expanding, new product launch, new channel mining, new model changes, LED lighting companies are facing the problem of channel model transformation.
The transition from "bright" to "pretty"
With the improvement of consumers' aesthetic concept, the requirements for indoor lighting can not only stay on the "bright", but also emphasize the decorative and aesthetic effects. The design style of modern lamps is more and more diverse, classical, fashionable, European, American, refreshing, luxurious, and beautiful. This requires LED indoor lighting companies to have sufficient predictability and innovation to design products that satisfy consumers according to the changing needs of consumers.
The reporter visited several lighting shops in Jiuyanqiao, Chengdu, and randomly selected several consumers. Two of them are the common answer: “The appearance is good, the service life is long, and if the price is lower, it will be fine.â€
Zhang Daiying, president of the Chengdu Building Decoration Association, told reporters that there is still a large part of the LED lighting in the lighting market. Even the bright requirements are not met. The stroboscopic and quality are two major issues that cannot be ignored. "If you want the luminaire to 'snap' up, you have to make the light 'bright' first."
At present, the indoor lighting field can accept LED consumer groups, mainly high-end venues, such as hotels, commercial buildings, villas, high-end clubs, etc. These groups are the forerunners of indoor lighting LED applications, so to meet the aesthetic needs of such consumer groups. Indoor lighting companies must focus on the development of pure lighting functions for lighting and decorative functions.
From single store operation to chain operation
Chain operations were only a few phenomena many years ago, and now they have been widely developed. In the terminal market, LED lighting chain stores are a new development model of the lighting industry.
The person in charge of a dealer of Op Lighting has told reporters that at present, the chain operation of the lighting industry has been developed throughout the country, and local businesses will set chain operations as a long-term development plan. “Scale management†has always had a unique advantage, but not all stores are suitable for chain operations.
"Only if the brand is done well, the chain operation will have the certainty to win, and the market share of the lighting market can be improved through the chain operation." In the view of the owner of Bosheng Lighting Co., the LED lighting chain store is a difficult one for enterprises to tide over. Shortcuts, but need to work hard on the brand to create a distinctive brand development path.
It is understood that Chongqing Lantern Lighting and Anhui Acha Lighting are typical representatives of chain operations. This "longitudinal and horizontal" business idea has become a long-term solution for dealers' development. In the future, more and more brands will change from a single point of operation to a chain business model.
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