As the electronic configuration of automobiles continues to escalate, the degree of electronic control of automobiles is becoming higher and higher. Due to the increasing performance of automotive emissions, energy saving, safety and comfort, multi-function high-precision, high-sensitivity, intuitive reading electronic digital display and image display instruments are constantly being applied in automobiles.
At present, China's automotive instrumentation market is about 700 million US dollars, accounting for 10.2% of the total automotive electronics market. At present, China's joint venture or wholly foreign-owned enterprises, such as Deco, Marelli, Siemens VDO, Visteon, Bosch, etc., mainly produce digital instruments.
China's automotive instrument industry is mainly concentrated in coastal developed areas such as the eastern region, and the number of local OEMs and joint venture brand buyers accounted for 87.3%. Due to the characteristics of the automobile instrument panel products, such as large size and low loss, the products are mainly based on the domestic supporting market, and the domestic and foreign buyers have small purchases and few export quantities.
Industry experts said that China's automotive instrumentation products have low technical level, monotonous design, poor durability and reliability, and low digitization, which cannot keep up with the development of the whole vehicle. In addition, compared with foreign developed countries, the technical level has a considerable gap. Although the domestic automotive instrument industry is optimistic about all-digital automotive instrumentation, domestic domestic enterprise development does not have technical conditions. In the market structure of automobile instrumentation, on the one hand, international large companies occupy a large share in the middle and high-end market; on the other hand, Chinese local manufacturers have occupied a certain market share after years of hard work. They are united with large international companies to gain more markets, more resources, and to snatch low-end markets at low cost. From the perspective of the field of technological development, Chinese local manufacturers are in a state of follow-up in technology, and there is still room for improvement in terms of technical reserves and product development routes. Domestic domestic enterprises have barriers to entry due to problems such as lack of test equipment, high testing costs, and lack of test software engineers.
Due to the demand for intelligentization of automotive electronics, automotive instrumentation has also evolved into information integration. The working conditions of various automotive electronic systems are integrated on the dashboard of the automobile. The demand for the automobile dashboard has already been bid farewell to the era of mileage, speed, engine speed and water temperature display. For example, ECU, ESP, tire pressure detection, braking system, and airbag working conditions are all concentrated in the display of the car dashboard.
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