In retrospect, it is not surprising that China Mobile and China UnionPay have reached cooperation in the field of mobile payment. In April last year, China Mobile announced that the newly-developed TD handset will support NFC. At that time, the head of the terminal department also stated that China Mobile is “innovating the NFC standard†closely with relevant organizations. UnionPay has always been a strong supporter of NFC. Therefore, the cooperation between the two companies is only a matter of time.
IT Business News Network reporter was informed that the cooperation between China Mobile and UnionPay involves various aspects of the entire mobile payment industry chain. At this stage, both parties will jointly build NFC mobile phones. For China Mobile, this is a new starting point. On the one hand, it must lead China Unicom and China Telecom on the new platform in order to regain the right to speak under its own 3G system; on the other hand, it will be unable to introduce the right to speak. In the case of the Apple iPhone, trying to promote NFC is also a deterrent to its full-scale offense.
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China Mobile has already begun to deploy mobile payments and has made various attempts. In March 2010, China Mobile held a stake in Pudong Development Bank, mainly to cooperate in the payment of mobile phones. This move is also quite "international," according to the IT Business News Network reporter, China Mobile's move draws on the practice of Japanese operators, because Japan's NTT DoCoMo has acquired shares of Mitsui Sumitomo Credit Card and Mizuho Bank. In addition, China Mobile also supported National Technology Corporation's implementation of the 2.4 GHz mobile payment standard, which has been irreconcilable with NFC for a long period of time, and has led to the delay in the national standards for mobile payments.
However, the 2.4 GHz standard was gradually left out of China Mobile. This is because this standard mobile payment technology is extremely prone to misoperation within 100 meters of effective distance and there is a danger of data being intercepted. Moreover, according to a former mobile technology R&D personnel, “we are not optimistic about 2.4G, and the group has also called for the suspension of business development. Only a few places such as Shenzhen are still developing on their ownâ€.
At that time, CUP was also piloting mobile payment services in many places. However, some analysts have pointed out that it is impossible to completely abandon CUP, and CUP will inevitably give mobile support. iResearch analyst Wang Weidong also told the IT Business News Network reporter that operators have great advantages in near field payment, and they can also independently carry out mobile payment. However, if they want to do business, they still have to cooperate with the financial system. Therefore, at the signing ceremony of China Mobile and China UnionPay, the chairman of China Mobile, Mou Guohua, expressed his own opinion - "The lovers are married." This cooperation message was also interpreted by the outside world as "China Mobile abandons the 2.4G Hz standard."
Perhaps, China Mobile's view on 2.4G Hz will be similar to TD. Both are domestic standards and all lag behind foreign countries (2.4G Hz is less than NFC, TD is behind WCDMA and CDMA2000). After China Mobile had reluctantly obtained the TD license in 2009, the difficulty in promoting this standard in these years was obvious to all. According to the data of the Ministry of Industry and Information Technology, by 2013, the market size of mobile payment will reach US$860 billion. Therefore, with the TD experience, China Mobile, which is determined to play a big role in the emerging field of mobile payment, does not want to repeat the mistakes of TD.
China Mobile can imagine that China Unicom and China Telecom will certainly not sit back and ignore. In fact, in the field of mobile payments, China Mobile’s actions are still slower than a single beat. As early as 2007, China Unicom had already started business cooperation with UnionPay. China Telecom also launched the "wing payment" service with UnionPay in 2010. "China Unicom has a lot of advantages in this area, and telecommunications has also accumulated a considerable number of customers," said Wang Hui, payment product manager of China Mobile's e-commerce operations division. "So, mobile is now stepping up its layout."
A payment industry source told the IT Business News Network reporter that the mobile payment market is very complicated, which involves the two major industries of finance and telecommunications. China Mobile’s move also means that the three major domestic operators have cooperated with UnionPay without exception. This change is very significant and will also create a new pattern.
The source said that the most powerful weapon for operators to make mobile payments is mobile phones. However, in terms of the efficiency of giant SOEs such as operators, the hardware and environment for mobile payments have not yet been significantly improved. The promotion of NFC mobile phones will also be a relatively difficult issue.
This is also a lesson. When Google originally promoted the Google Wallet business in the United States, it only used MasterCard's network to lay a large number of POS machines that could be used to swipe mobile phones. However, because it could not get support from operators, it could not effectively control mobile terminals and launch enough of them. With NFC-enabled mobile phones, too few users led the project to fail.
In addition, China Mobile and other giants will have more and more difficulties and obstacles on the road to NFC. According to foreign media reports, Apple’s new generation of iPhone will be equipped with an NFC chip directly connected to the power management component, which will be integrated with the PassBook application. At present, Apple's iTunes store has bundled more than 400 million credit card accounts worldwide. According to the analysis, with this resource alone, Apple will easily open the credit card and mobile payment markets.
However, fortunately, mobile payments are still in the investment stage globally and no clear profit model has been found. This means that operators such as China Mobile are here. Although China Mobile is unable to introduce the iPhone at present, it will not allow it to easily suck users away. Some analysts pointed out that operators have favorable conditions for NFC customized mobile terminals. For mobile phone manufacturers, operators have the most say, and they can attract handset manufacturers' cooperation by subsidizing calls and contract machines.
IT Business News Network reporter was informed that the cooperation between China Mobile and UnionPay involves various aspects of the entire mobile payment industry chain. At this stage, both parties will jointly build NFC mobile phones. For China Mobile, this is a new starting point. On the one hand, it must lead China Unicom and China Telecom on the new platform in order to regain the right to speak under its own 3G system; on the other hand, it will be unable to introduce the right to speak. In the case of the Apple iPhone, trying to promote NFC is also a deterrent to its full-scale offense.
China Mobile has already begun to deploy mobile payments and has made various attempts. In March 2010, China Mobile held a stake in Pudong Development Bank, mainly to cooperate in the payment of mobile phones. This move is also quite "international," according to the IT Business News Network reporter, China Mobile's move draws on the practice of Japanese operators, because Japan's NTT DoCoMo has acquired shares of Mitsui Sumitomo Credit Card and Mizuho Bank. In addition, China Mobile also supported National Technology Corporation's implementation of the 2.4 GHz mobile payment standard, which has been irreconcilable with NFC for a long period of time, and has led to the delay in the national standards for mobile payments.
However, the 2.4 GHz standard was gradually left out of China Mobile. This is because this standard mobile payment technology is extremely prone to misoperation within 100 meters of effective distance and there is a danger of data being intercepted. Moreover, according to a former mobile technology R&D personnel, “we are not optimistic about 2.4G, and the group has also called for the suspension of business development. Only a few places such as Shenzhen are still developing on their ownâ€.
At that time, CUP was also piloting mobile payment services in many places. However, some analysts have pointed out that it is impossible to completely abandon CUP, and CUP will inevitably give mobile support. iResearch analyst Wang Weidong also told the IT Business News Network reporter that operators have great advantages in near field payment, and they can also independently carry out mobile payment. However, if they want to do business, they still have to cooperate with the financial system. Therefore, at the signing ceremony of China Mobile and China UnionPay, the chairman of China Mobile, Mou Guohua, expressed his own opinion - "The lovers are married." This cooperation message was also interpreted by the outside world as "China Mobile abandons the 2.4G Hz standard."
Perhaps, China Mobile's view on 2.4G Hz will be similar to TD. Both are domestic standards and all lag behind foreign countries (2.4G Hz is less than NFC, TD is behind WCDMA and CDMA2000). After China Mobile had reluctantly obtained the TD license in 2009, the difficulty in promoting this standard in these years was obvious to all. According to the data of the Ministry of Industry and Information Technology, by 2013, the market size of mobile payment will reach US$860 billion. Therefore, with the TD experience, China Mobile, which is determined to play a big role in the emerging field of mobile payment, does not want to repeat the mistakes of TD.
China Mobile can imagine that China Unicom and China Telecom will certainly not sit back and ignore. In fact, in the field of mobile payments, China Mobile’s actions are still slower than a single beat. As early as 2007, China Unicom had already started business cooperation with UnionPay. China Telecom also launched the "wing payment" service with UnionPay in 2010. "China Unicom has a lot of advantages in this area, and telecommunications has also accumulated a considerable number of customers," said Wang Hui, payment product manager of China Mobile's e-commerce operations division. "So, mobile is now stepping up its layout."
A payment industry source told the IT Business News Network reporter that the mobile payment market is very complicated, which involves the two major industries of finance and telecommunications. China Mobile’s move also means that the three major domestic operators have cooperated with UnionPay without exception. This change is very significant and will also create a new pattern.
The source said that the most powerful weapon for operators to make mobile payments is mobile phones. However, in terms of the efficiency of giant SOEs such as operators, the hardware and environment for mobile payments have not yet been significantly improved. The promotion of NFC mobile phones will also be a relatively difficult issue.
This is also a lesson. When Google originally promoted the Google Wallet business in the United States, it only used MasterCard's network to lay a large number of POS machines that could be used to swipe mobile phones. However, because it could not get support from operators, it could not effectively control mobile terminals and launch enough of them. With NFC-enabled mobile phones, too few users led the project to fail.
In addition, China Mobile and other giants will have more and more difficulties and obstacles on the road to NFC. According to foreign media reports, Apple’s new generation of iPhone will be equipped with an NFC chip directly connected to the power management component, which will be integrated with the PassBook application. At present, Apple's iTunes store has bundled more than 400 million credit card accounts worldwide. According to the analysis, with this resource alone, Apple will easily open the credit card and mobile payment markets.
However, fortunately, mobile payments are still in the investment stage globally and no clear profit model has been found. This means that operators such as China Mobile are here. Although China Mobile is unable to introduce the iPhone at present, it will not allow it to easily suck users away. Some analysts pointed out that operators have favorable conditions for NFC customized mobile terminals. For mobile phone manufacturers, operators have the most say, and they can attract handset manufacturers' cooperation by subsidizing calls and contract machines.
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