Innovation "misunderstanding"

[Source: "High-tech LED - Technology and Applications" June issue]

From the statistical data, from the 20th century to the 21st century, the world's top 50 innovations in the industry, technology, products, raw materials, technology models, economic systems, the United States accounted for more than 60%, while the continuous comparison of nearly 20 In the world's most innovative top 50 companies, the United States has been 60% to 70%.

Let's take a look at the following two cases:

1. Royal Philips Electronics of the Netherlands launched a cartoon LED desk lamp called "myBuddy" at the "Light+Building 2012" exhibition in Frankfurt, Germany. For the time being, I don't mention the cuteness of the cartoon doll. What is interesting is the function of this desk lamp. Philips said that the task of myBuddy is "to cultivate a good habit of children to work and rest, get up early and get up early". In order to accomplish this task, myBuddy can adjust the brightness and the color of the light in different time periods.

2, "With the LED lighting as the background, the silhouette of the man's body image is reflected on the window. The 10-year calendar begins with the scene of changing the LED bulb in the dining room. Soon, the man meets a lady, gets married, has children, and the family is more More and more. 10 years, 3653 days of time passed on a window." Many viewers said that they had the willingness to use LEDs after seeing this Toshiba LED "10-year calendar" advertisement. The report submitted by the dealer also showed that after the TV commercial was broadcast, the number of customers who named Toshiba products increased.

The above two cases illustrate the extension of innovation from the perspective of customer needs and marketing. In the current Chinese LED industry seems to be filled with too many so-called "technical innovation". Many of these innovations are “transitional products” that are far from users and do not conform to the laws of market development.

In this process, the introduction of foreign technology and talents was once considered a rescue of the Chinese LED industry, and it is also regarded as a fast channel for technological innovation.

However, the introduction of technology has been carried out for many years. Has it introduced sophisticated technology? It can be said that there is no. Everyone knows that LEDs are heavily invested and risky. Everyone knows that China's manufacturing costs are low, but no one really wants or concentrates. (After arriving in China, they are tired of running around in various local governments or doing research subsidies, completely putting the market Drop it aside.) Turn this part of the core technology around.

At the same time, when we introduced high technology, we also used excessive rendering of foreign technology. This is actually the thinking of the performance project, and we worship the foreign technology as a god. However, we do not value the people who master the technology. We always emphasize that there are many Chinese people and they are wise. See how many real foreign excellent technicians in China can integrate into our culture and life.

The introduction of technology is certainly good, but if technology is not digested, it will hinder the development of our technology, and the opening of many foreign technologies is hierarchical and controlled, and more or less misleading us to give up some basics. The pursuit and improvement of technology, such a so-called technological improvement is not sustained, but also in the air, and even drinking and quenching thirst.

All of the above purely technical ideas are the drawbacks left by the traditional technological innovation concept.

"China Science and Technology Industry" magazine has proposed a new understanding of technological innovation: technological innovation is a complete process from the idea of ​​generating new products or new processes to the application of the market, including the generation, research, development and commercial production of new ideas. To a series of activities such as diffusion, it involves the two major aspects of technology development and technology utilization.

Obviously, technological innovation with practical guiding significance is the commercial success of technology and the market success of innovative products. It not only focuses on technology development itself, but also on market orientation.

At the same time, the completion of the technological innovation process is based on the market success of the product.

But unfortunately, the term "technical innovation" is now flooded with various media. Under the encouragement of the media, the power of propaganda is staggering. What's more important is how much “dry goods” can result from this kind of innovation, which is doubtful.

This kind of doubt stems not only from the excessive radicalization of the enterprise itself, but also from the confusion in the media about the technological innovation, which leads to the obvious one-sidedness and limitation of the understanding.

"The original drinking water took a cup holder, called the cup holder, the patent office approved the patent; there was no cup holder when drinking water, but a cup was used, and the patent office also approved the patent, called the "cup cup" patent." If these are listed in the number of patents that are growing year by year, and we will carry out the promotion, we should reflect on whether this innovation from our desire will go further and further.

The World Intellectual Property Organization has commented that the quality of China's gorgeous patents is behind quality, because most of us are utility models. These utility models have two problems. One is that the protection period is short, and the other is basically not very much in many countries. Use our utility models.

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