Since Maserati introduced its inaugural SUV, it has consistently captured attention with its bold presence. The upcoming Kubang, their second SUV model, is just around the corner. Translated into Chinese as “Cool,†it promises to be a significant contender in the luxury compact SUV segment. While the Levante set the stage for Maserati in this space, the Kubang is poised to offer something different—starting at an enticing price point of 500,000 RMB, making it the most affordable Maserati ever.
The exterior design of the Kubang draws heavily from the Levante, yet it’s a smaller, more agile iteration of its predecessor. It features a sportier stance with a sleek, low-slung profile and a pronounced front grille that creates a strong visual impact. The headlamps are sharp and well-integrated, giving the vehicle a commanding presence on the road.
Moving to the sides and rear, the Kubang’s silhouette is defined by its muscular curves, while the taillights add a touch of elegance with their GT-inspired design. The overall aesthetic is cohesive, blending luxury with sportiness—a hallmark of Maserati's signature style.
Inside, the Kubang continues the brand’s tradition of opulence. The cabin is equipped with a large touchscreen display, and the control knobs ensure intuitive operation. With 23 color options available, the interior exudes both luxury and individuality.
Powering the Kubang is a newly developed 2.0-liter turbocharged engine from Fiat, featuring advanced technologies like direct fuel injection, variable valve timing, and turbocharging. This setup delivers a robust 260 kW of power, paired with a smooth-shifting 9-speed automatic transmission. The all-wheel-drive system ensures superior traction and handling, rivaling the renowned Porsche Macan.
Expected to launch in 2018, the Kubang will come with a European price tag of 35,000 euros, roughly equivalent to 258,000 RMB. Once it hits the Chinese market, the price could rise to around 500,000 RMB. With such competitive pricing and performance, the Kubang is set to challenge the Porsche Macan in the luxury compact SUV segment.
This SUV represents a bold move for Maserati, aiming to attract buyers who want the prestige of a luxury brand without sacrificing performance or practicality. Whether it will succeed in capturing the hearts of SUV enthusiasts remains to be seen, but one thing is certain—it will certainly turn heads wherever it goes.
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