BOE Maori jumps to the third place in the world and still relies on subsidized profit

On April 23, BOE released its 2012 financial report. The report shows that total operating income reached 25.8 billion yuan, a year-on-year increase of 102%; net profit reached 258 million, down 54% year-on-year; basic earnings per share was 0.019 yuan, down 54% year-on-year.

Zhang Yu, vice president of BOE, said that the company's gross profit margin jumped to the top three in the flat panel display industry, at around 12%. However, BOE's annual operating profit is still a loss, the good news is that the operating profit from the third quarter of last year has continued.

Global share jumps to fifth

The report shows that BOE Beijing 8.5 generation line has achieved a single-quarter profit in the fourth quarter of 2012. Its Chengdu 4.5-generation line, Beijing 5th-generation line and Hefei 6-generation line have achieved full profit while continuing to make profits. BOE The company's overall shipments ranked fifth in the global share.

During the statistical period, in the medium and large size display, BOE achieved annual sales of over 47 million pieces, and its shipments accounted for 9% of the global market share, ranking fifth in the industry; in the small and medium size display field, with narrow borders and super Thin, high-resolution and other high-value-added intelligent products are the main products, achieving annual sales of 240 million pieces, accounting for 11% of the global share.

BOE said that although the display industry is in a fierce competition pattern of China, Japan and South Korea's "three countries and four places", price wars, intellectual property wars, and compound wars have made the competition situation more complicated, but BOE has established a firm foothold in the flat panel display industry by implementing a rooted strategy. .

However, although the status of BOE has been high, last year's earnings still depend on government subsidies. The reporter found from the financial report that the operating profit in the second half of last year failed to reverse the operating loss for the whole year. The financial report shows that the operating profit in 2012 was a loss of 720 million yuan. However, in the same period, BOE received a government subsidy of 926 million yuan.

Zhang Yu said that he was still losing money in the first and second quarters of last year. He started operating profit in the third and fourth quarters. Although his operating profit for the year was a loss, his performance has continued to improve. He continued to maintain operating profit in the first quarter of this year.

Start playing the role of challenger

It is predicted that in the next few years, due to the global economic recovery, the growth of emerging economies in Asia, the development of cloud computing, Internet of Things and other technologies will stimulate the display applications, the global panel market demand will continue to grow steadily. Previously, BOE had predicted that the net profit for the first quarter of this year would reach 2-250 million.

BOE has not relaxed its pace of expansion. According to reports, the foundation construction of the Hefei 8.5-generation line has proceeded smoothly. The main plant is capped and the interior clean room is undergoing renovation. It is expected to be put into operation in the first quarter of 2014. The construction project of the 5.5-generation AM-OLED project in Ordos was completed as planned, and internal renovation was underway. The LTPS and OLED technology process routes have been confirmed and completed the basic technical plan review of the project. The project is scheduled to be put into operation before the end of 2013.

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