LED lighting rises, industry forces face shuffling

The LED lighting market demand continues to increase. In 2011, the market size is expected to reach an annual growth rate of over 50%. As LED lighting is regarded as the most powerful growing application market for the LED industry in the future, the layout of LED manufacturers in the field of lighting will be It is the key to the next wave of industrial power consumption. At present, the LED lighting industry's LED lighting accounts for about 20% to 30% of the total revenue, but the downstream packaging plants have different footsteps and the benefits are slower.

According to market estimates, 2010 LED lighting penetration is about 4% to 5.5%, and the 2010 LED lamp luminous efficiency is consistent with fluorescent lamps, but the 2011 penetration rate is expected to challenge 10%, the luminous efficiency also has the opportunity to increase by 20%, and beyond the fluorescent lamp, due to incandescence With the development of lights and government subsidies, LED lighting has gradually entered the commercial and home lighting market from the past basic applications, such as display cabinet lights, plant lighting, and medical lights.

Some LED manufacturers are optimistic about the development potential of LED lighting. In 2010, they gradually strengthened the lighting layout. With the decline of TV backlight in the fourth quarter, the proportion of LED lighting has also increased. It is estimated that the proportion of lighting in 2010 will reach 20%. Above, it is expected to grow to 30% in 2011, while the proportion of high-power lighting in the fourth quarter of Taigu is expected to increase to nearly 30%. Yuyuan is also expected to reach 30% of lighting in the fourth quarter.

However, LED packaging factory leader Everlight launched its own brand of lighting in 2010, but its main business is still focused on backlight applications, lighting proportion! Only about 5% ~ 6%, although Yiguang believes that the lighting business in 2011 has the opportunity to grow multiple times, Hope to contribute 1.5 billion yuan in revenue, accounting for about 10% of the overall revenue, but the proportion of lighting is still low, compared with Dongbei pointed out that 2010 LED lighting products revenue of about 1 billion to 1.1 billion yuan, the scale has exceeded Everlight, in 2011, in the mainland, Europe, and Japan, the market surge in orders, LED lighting revenue in 2011 is expected to reach 2 billion to 2.5 billion yuan, while rising star Edison specializes in high-power LED lighting, gross margin maintained at 30% Left and right, the development of the future is highly optimistic.

As new competitors join the market, the recent foreign-invested legal entities such as Yiguang and other traditional packaging factories may face difficulties in expanding their strong customer base in the future, and even lose their leading position in the industry. In addition, due to fierce competition in downstream packaging, it is expected that 2011 The average shipment unit price of LEDs is likely to decline, which in turn will impact gross profit margin. LED industry believes that TV backlighting and lighting will be the twin engines of future production and growth, but TV backlight will face the bottleneck of slow growth in the next two to three years. At that time, LED lighting will become an important driving force for the continued growth of the industry. Now LED lighting is in its infancy, and there is still a fierce battle in the future industry competition. It is expected that the market forces will soon face reshuffle.