Buy a box or change TV? Listen to what the old driver said

Since the television box, smart TV, buy a box or change TV has become a topic often mentioned. However, to discuss this topic today, the answer is more clear - it's better to buy a box than to change TV! Don't take a picture first, listen to me and tell you.

First, the era of free content is ending, and the good life of the box will no longer be.


When did the TV box become popular? It's when the Internet free TV app and free content are at your fingertips. However, with the implementation of the ban by the SARFT, television boxes, especially the various cottage TV boxes, entered the winter. Nowadays, laws and regulations concerning the protection of intellectual property rights have been continuously improved, and the copyright awareness of various resource providers has been enhanced. In the past, the era of free and shared resources may never return.


Smart TVs not only have the function of built-in TV boxes, but also have a strategic cooperation relationship with resource content providers in the long-term development of television brands. They can "disguise" or obtain content resources in a cheap and bundled manner. For example, Cool Open A2 HiFi comes with iQiyi's 2 year vip license.

Second, smart TVs are rapidly becoming popular and the market space for boxes is further compressed.

When television boxes became popular, the proportion of smart TVs in the market was not too high. Traditional television with TV boxes is a relatively rational and inexpensive smart TV solution.


However, in recent years, China’s smart TV market has developed rapidly. Statistics on related data from last year can be seen that only 10.9 million units of smart TV shipments were sold in 2012, and sales in 2014 reached 26.5 million units, which has almost doubled 2.5. Times; 2016 is expected to exceed 60 million units, smart TV penetration has reached 84.5% or more.

With this shift, the rapid spread of smart TVs, the stock of non-smart TV users is getting smaller and smaller, and the increase is almost non-existent. Coupled with the popularity of TV boxes for several years, the market space is basically saturated. Therefore, for the TV box, the market space is really not much.

Third, from the budget investment analysis, TV boxes are also facing elimination.

In recent years, the price of smart TV products has fallen rapidly, and the price advantage of TV boxes has become less obvious.


Taking cool TV as an example, we can see that the price of large-screen TVs in the mainstream of ordinary families is basically around 2000, and even 4K HDTVs are basically below 2500. This kind of TV will always be the mainstream product in the next few years. The current price point of view is close to the manufacturing cost. At the same time, since it is independent of Skyworth, Coolco is not inferior to the product manufacturing industry. At the same time, the product process design is also a domestic first-class. In the market quite popular with users.

From the perspective of consumers, non-smart TVs will face upgrading in the next 2-3 years. If they spend a few hundred dollars to buy a TV box, they will need to replace the TV again in a few years, which will not only cause secondary investment, but also the box. Have to idle. If you replace the smart TV at this time and replace the existing non-smart TV, it will save a lot of expenditure budget.

Moreover, the TV+box solution also has the problem of cluttered lines and beautiful appearance in practical use. Friends who are familiar with electrical digital equipment know that the more lines are connected, the more severe the signal attenuation, the worse the stability, and the higher the failure rate.

From this we can see that as a transitional product, TV boxes will eventually withdraw from the stage of history. Therefore, it is recommended that consumers take a step and choose a cost-effective smart TV.
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