Foreign companies lay emphasis on LED commercial lighting market

LED commercial lighting market expansion

The research organization StrategiesUnlimited has new research results. From 2010 to 2011, LED commercial lighting has been rapidly growing and popularized for two years. LED lighting applications for home lighting take off until 2011 and 2012. Data show that commercial lighting accounts for 43% of the total global lighting market electricity consumption, with the highest proportion, of which the total use of electricity in retail, office buildings, storage applications, education buildings, health care and other application areas accounts for 70% of the total commercial lighting market.

Relative to LED home lighting, the commercial lighting market is more convenient than the civilian lighting market. Mass sales and scale purchases have led LED lighting to go higher in the commercial lighting market, with a significant growth rate. Zhang Yanlin, research director of China Investment Consulting Co., Ltd. pointed out that commercial lighting is the subdivided lighting field with the highest LED penetration rate so far, and the commercial field is not sensitive to price, which is one of the reasons for its large-scale promotion. Undoubtedly, commercial space lighting is easier for LED companies to enter in terms of price acceptance. In addition, with the increasingly stringent energy-saving and emission-reduction requirements, the use of LEDs in the commercial space will increase. At present, about half of China’s existing commercial lighting fixtures will need to be replaced in the next three years, and about 300 million people will be flooded into cities in the next decade. The scale of commercial lighting in cities will further expand and the future Chinese commercial lighting market It's amazing.

Foreign companies lay emphasis on LED commercial lighting market

From the end of June in Guangzhou International Lighting Exhibition, in addition to the obvious increase in the proportion of LED exhibitors, another change is also quietly revealed: LED products have gradually changed from decorative to functional. LED under the baton of industrial policy, there are new promoters. The confrontation between foreign brands and domestic brands, the transformation of LED function and decorative market strategy, once again become the focus of the game under the policy. In the end who can be assigned, where is the biggest LED cake? Still looking at the flowers.

The competition for foreign brands is also becoming more and more intense. The authority of the Guangdong Provincial Economic and Trade Commission admitted that the current LED market is large enough for everyone to eat, but after two years or even one year, whoever eats is still unclear. In fact, China has become one of the fastest growing commercial lighting markets in the world. In recent years, the 20% annual growth has constituted a huge commercial lighting market. Although China's lighting market has a huge capacity and a large number of brands, it has always been the case that foreign brands are monopolized. What is even more crucial is that from the complete industrial chain of epitaxy, chips, packaging, and applications, foreign brands have taken advantage of their own technologies, capital, and sales to occupy key areas of the market.

Foreign-funded enterprises that are monopolized by technological monopoly are rapidly enveloping the domestic market. On May 23, the Xu Ruiguang LED epitaxial chip project covering an area of ​​100 mu with a total investment of more than US$350 million was settled in Nanhai. This project was jointly invested by SemiLEDs Corporation in the United States and giants in the domestic semiconductor lighting industry. In terms of marketing, at the end of last year, Philips began to set up and upgrade commercial lighting center stores throughout the country. In addition to products, it also provided total solutions for store lighting to provide users with convenient one-stop services and meet different levels of business. Lighting needs.

Already there are nearly 500 Philips commercial lighting centers in China. 'Philips' entry into the commercial lighting retail industry is a brewing strategic plan. The relevant person in charge of Philips Commercial Lighting said. In the field of commercial lighting, there are also a number of OEM companies, mostly small-scale production companies, who concentrate their efforts on production and have little to do with terminal marketing.

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