ZTE Corporation's largest market for US companies within five years (updated version)

* It is expected that the mobile phone shipments in the U.S. market will double every year in the next three years* 美国 In 2015, the U.S. surpassed China's mainland to become the world's largest market. * It is confident that 80 million mobile phones will be shipped throughout the year, with 12 million * smartphone terminals. This month, the first in Europe to introduce the author Lin Qi / Huang Yuntao / Li Suting Reuters, Shanghai, August 9th --- ZTE Corporation, which ranks as the fifth largest mobile phone manufacturer in the world, expects to be able to expand in the US market in the future. Show your hand. The company expects that in the next three years, mobile phone shipments in the U.S. market will maintain its momentum of doubling every year. It is expected that the U.S. will surpass the Chinese domestic market by 2015 and become its largest global market.

In the first half of the year, the company’s mobile phone shipments were in a good situation. ZTE Corporation’s (0763. HK: Quotes) high-level executives said on Tuesday that they are confident to complete the shipment of 80 million mobile phones throughout the year and that 30 smart terminals are expected to be launched this year. The shipment of smart terminals reached 12 million.

He Shiyou, executive vice president of ZTE Corporation, stated at a small media conference, “The success of the US market can prove the success of internationalization... Just as if you want to become an international influential star, you have to be the same as entering Hollywood.”

The company announced earlier that total terminal shipments reached 60 million units in the first half of the year, of which handset shipments reached 35 million, an increase of approximately 30% year-on-year, and the smart terminal business became the focus. In the first half of the year, sales reached 5 million units. , an increase of 400% year-on-year, including 4.5 million smart phones.

Since last year, ZTE’s mobile phones have begun to cooperate with four major U.S. operators, including AT&T (T.N. Quotes), and entered the U.S. market on a large scale. In the first half of this year, the U.S. market grew by as much as 300%. At present, the US market accounts for less than 10% of the company's global sales of mobile phones, while the Chinese market accounts for about 35% of the market, and the European market accounts for about 15-20% of the market share.

In the first half of the year, the growth rate of ZTE's mobile phones in the Chinese market exceeded 20%, and along with the continuous sales of smart models such as Blade and Light, the company’s mobile phone shipments in the European market grew by more than 30%.

According to the research agency IDC report, ZTE still ranked fifth among global mobile phone manufacturers in the first two quarters of this year. It is the only Chinese manufacturer among the top five vendors. Its market share has increased from 3.3% in the same period of last year to 4.5%. In these five major mobile phone manufacturers, ZTE and Apple (AAPL.O: Quotes) are only two companies that maintain a growth rate of more than 30%.

The terminal department's revenue accounts for about one-third of ZTE's revenue, forming a three-way pattern with both the wired and wireless sectors. The company expects that due to the increase in the unit price of mobile phone sales in the first half of the year, the year-on-year revenue growth of mobile phones will be faster.

ZTE A shares closed at 19.40 yuan in early trading, down 0.27 yuan or 1.37%; H shares closed at 20.05 Hong Kong dollars in early trading, down 4.98% or 1.05 Hong Kong dollars.

** push star model**

In the second half of the year, ZTE will also launch new mobile phones such as Skate and Windows 7, hoping to become future star phone models. He Shiyou said that the company needs to gradually create a number of star products, and its product design meets market demand, so as to support the good development of ZTE.

For the key high-end smartphone Skate this year, he explained that it will be the first to ship in the European market in August and the Orange Group under France Telecom (FTE.PA) will be the first to use it. American telecom operators AT&T and Sprint (S.N: Quotes) will also adopt this new handset this month or next month.

As for its time to market in China, it is estimated that there will be a three to four month gap with the European launch time. The company has three major operators in China, namely China Unicom (0762. HK: Quotes) (CHU.N: Quotes), China. Telecom (0728. HK: Quotes) and China Mobile (0941. HK: Quotes) conducted corresponding network access tests.

The company plans to sell more than 1 million Skate mobile phones worldwide this year. Before and after Christmas this year, the company will also launch a new mobile phone based on Microsoft (MSFT.O: Quotes) Windows 7 system.

The global star model Blade launched by ZTE last year has cumulatively sold nearly 2.5 million units and is sold to 80 operators in nearly 50 countries around the world. It is expected that sales of this model will exceed 5 million.

ZTE's competitors - Huawei [HWT. UL] launched its first smartphone capable of providing cloud computing services last week and plans to ship one million units this year. Huawei's terminal equipment department shipped 72 million units in the first half of the year, including mobile phones, tablet computers, and wireless network cards, an increase of nearly 40% year-on-year

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