Since returning to the top of domestic new energy sales in May, BYD once again sold 11 million new energy sales in June with a monthly sales of over 110,000 units. According to the sales data of new energy passenger vehicles released by the CLUCC in the first half of the year, BYD has not only achieved the “China’s first-ranked new energy sales in Juneâ€, but also won no suspense with 34,634 cars. “On 2017 In the first half of the year, China's new energy vehicle market was the highest in sales volume. With 15,994 vehicles, it was the first in the first half of 2017 to participate in domestic sales.
Behind this result, led to a splash of friends circles. Judging from the sounds of various appreciations and comments, BYD’s new energy strategy, product strength and market performance have clearly received strong attention and recognition from everyone.
The auto market believes that BYD's “new energy is in the red†is the inevitable result of its “7+4†new energy vehicle product layout and “542 core technologyâ€. It is worth noting that standing above the outlet of new energy SUVs and boosted by the "popular SUVs" such as Song DM and Tang, as well as the improvement of product layout, BYD's new energy sales will continue to rise and become a truly new energy industry. Leader.
New product combo strikes hard, new energy matrix seizes market opportunities
BYD Auto, as a pioneer of new energy vehicles, has proprietary technologies such as batteries, motors, and electronic control, and has developed a series of new energy products. As new energy has become the new mainstream in the development of Chinese automobiles, it has successfully occupied itself. Unique market position.
As early as 2015, BYD released the “7+4†strategic layout of new energy vehicles. The road map for BYD to become a new energy vehicle predator gradually emerged. It can be seen that, in the field of passenger vehicles, BYD's pure electric/plug-in hybrid development plan has made it the “leader†of China’s new energy automotive industry.
From the first half of 2017, BYD successively listed Tang 100, Qin 100, Song DM, Song EV, and 2017 Tang, as well as a new car Qin EV and e5 (above 100,000 pure electric new energy vehicles), refreshing the mix and mix. Pure Electric's two product lines completed a powerful new energy SUV product matrix covering “pure electric + plug-in hybrid, five-seat + seven-seaterâ€.
From the above figure, we can see that BYD won the first sales of plug-in hybrid vehicles in the first half of the year and achieved sales of nearly 16,000 vehicles, which is higher than the second-highest number of SAIC's more than 2,000 vehicles. It is not difficult to see from BYD sales in the first half of the year, BYD Song DM performed well in June this year, and its sales volume increased from May 2068 sales to June 4,552 units, becoming BYD’s new energy sales.
It can be seen from this that the new product portfolio and the development of the entire series of products to form an aggressive attitude in cluster operations are important reasons why BYD maintains sales in the new energy market.
BYD ushered in a period of force, product brand Qifei
From the sales data, we see that in the hot SUV market, BYD new energy SUV is also unstoppable. In the BYD car brand event on April 17 this year, BYD announced the listing of its new energy SUV Song DM.
The data shows that in the context of the hot SUV, the "542" core technology and rich intelligent configuration were adopted. The first batch of 10,000 units, as low as 169,900 Song DM, became BYD's new energy growth in June. Power, its sales performance of 4,552 vehicles in June, accounted for 40% of BYD's total sales of new energy vehicles in a single month, and a strong upward momentum drove the high-profile rise of BYD's new energy vehicle matrix. The Song EV300 with 300 kilometers of long pure electric mileage, is also highly favored by consumers.
The flagship medium-sized SUV Tang, through the first batch of 10,000 Taiwanese Tang and 100 pure-electric batteries with a price range of 219,900 yuan and 500 yuan, has formed an effective market portfolio to meet different consumption needs. The demand for car users has gradually gained a firm foothold in the high-end market under the support of “542†powerful black technology and high-end rich configuration.
In addition to the product itself, BYD's branding of new energy industry leaders is still remarkable. BYD launched a series of marketing campaigns targeting consumer value, such as the launch of the "Electric·Future" plan to resolve the pain points of consumers' car purchases; it also dispatched "1.3 billion kWh of electricity" to encourage pure electric trips and practice. In line with the environmental responsibility of “cooling down 1°C for the earthâ€, new energy vehicles are gradually becoming a consumer trend in the market, and BYD new energy vehicles have also become leaders in the nationwide sales rollout.
At the same time, BYD teamed up with Oscar-winning "Little Plum", landed in international high-end golf tournaments, teamed up with world-famous designer Igor to create a dynasty concept car, and collaborated with renowned design institute ArtCentre to explore future design concepts and other marketing actions and spared no effort to create high-end brands. Image, help enhance the brand image.
The auto market believes that the advance strategic layout of products, brands, marketing and services has contributed to BYD’s ability to reap the “China’s domestic first-hand sales of new energy in Juneâ€, “first-half domestic sales in 2017,†and “2017 In the first half of the year, domestic sales of new energy were the first "three major honors," and this is only the beginning. We believe that BYD is ready to continue its efforts. With the strength of its new energy industry leaders and a comprehensive product range, BYD is expected to return to the mainstream market and enable more new energy products nationwide. universal.
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