E-commerce double eleven, smart lighting which is strong?

Inadvertently, the "Double Eleven Tests" of various lighting manufacturers have ended.

Op Lighting has set a new record for 204.6 million counter-trades

Deliver a successful answer to this "Annual Examination"



In addition to the turnover, double wins

"intelligent" It is also a big keyword for this Opto double 11

Before the double 11, Opu took the lead to release a cool suspense H5

The era of "the future of wisdom and painting" has come

Double 11 should also open the suspense, launch smart upgrades in due course

Main house wisdom lamps


/ Op's main push "all-room smart lighting" /

Double 11 home decoration lighting class four consecutive championships

Intelligent lighting is fully upgraded and sold

Op has once again created a miracle


Breaking through 204.6 million is not the goal, it is the result of natural growth.

5 hours and 8 minutes broke 100 million, 8 hours and 30 minutes exceeded last year's record, 204.6 million new records ended;

From 2013, for the first time, 60,240,000 yuan was used to win the double 11-piece lighting category. By the end of this year, the turnover has more than tripled to become the 4th crown;

From the switch socket, downlight spotlights for the first time, to the number of 7 major items sold, won the championship...

Opus's double eleven performance is a bit overbearing.


What is not known is that there are countless days and nights behind the achievements, but there are no rigid indicators.


As Wang Yaohai, the chairman of Op Lighting, once said: “Every company has a height that cannot be climbed. When it touches the “ceiling” above the head, it means the transformation, the node of reform... the scale that Op lighting is now reaching and Not a goal, but a natural result."



Let the breakthrough come to fruition, the Opus people say so, and do the same. Prior to the Double 11, the general manager of the Optoelectronics Business Unit once said: "The 2016 Double 11 has no target value for sales, because every day is creating new highs."


Break through what you want, keep awe at the product
 
The Opus people know that it is the last word to rely on products. As Chairman Wang Yaohai said: " I believe that there must always be awe in technology and products. Regardless of the market, we must adhere to the bottom line thinking."  


In the current upgrade of consumer demand, only by constantly insisting on the awe of technology and constantly upgrading products can we win the favor of consumers.

As a leader in the industry, Opus is the first to bring the future of intelligent lighting to the eyes of consumers. The fully upgraded smart luminaires have been popular among consumers, with over 50,000 pieces sold in 24 hours.


/ Through the mobile APP, you can control the whole family lighting /

Break through the initial heart, all for the consumer experience  
Double eleven, can only be the "carnival" of price wars? Wang Yaohai, chairman of Op Lighting, once said: "In my opinion, lighting products should not be just a price system competition, but should really make products and give them more added value."


Traditional industries do e-commerce, the most challenging is logistics and services.

To reduce shipping damage, fully upgrade the anti-breakage packaging and 2m drop test;

To standardize the high-end warehouse construction for the demand of the double 11 stocking;

In order to improve the speed and accuracy of delivery, a number of assembly lines, such as picking and delivery, have been gradually built one year ahead of schedule;

In order to allow consumers to receive their favorite goods faster, the logistics operation can timely allocate personnel and transportation resources according to the sales data, and the daily orders can achieve double 4-point standards, all year round...


/11th morning, the logistics team heading for the sunrise/


Not only that, Oup took more than one year to carry out custom development of the system, enabling order management and warehouse management systems that are more in line with business characteristics, greatly optimizing the operation process and improving the efficiency of order processing;

In order to receive a large number of customers, we will deploy additional customer service personnel in 4 years, and carry out professional training in advance to ensure the overall customer service quality, giving consumers the most appropriate purchase suggestions and the most attentive service.


/ Well-ordered warehouse logistics group /


" From service to logistics, all kinds of efforts to increase the added value are to adhere to the initial intention of Opto and enhance the consumer experience.



Breaking through the challenge of self, one day's shine is behind 365 days of accumulation

When the 2016 Opto double eleven opened in a vigorous manner, not many people knew that behind the shining of this day, gathered together by a flash of light, thick and thin. Many of them have been preparing for a year or more.


On the evening of November 10th, the Op Administrative Building in Wujiang, Suzhou, was brightly lit and stayed up all night. Hundreds of Opus people, from customer service, to warehousing, logistics , everyone here is a smile to interpret the energy of love.


/European e-commerce team sleepless night /


It is such a young team that has grown from more than a dozen people to more than 200 people in five years, and the revenue has turned 40 times. Because of love, staying up late and fighting one night after another;

In order to bring a better experience to consumers, we are constantly upgrading in terms of products, services, logistics, etc., and pursuing perfection;

The result is actually not important, because this team will once again set a new record every year.


Conclusion

Breakthrough begins with the beginning of the heart, persists in persistence, and is loyal to the achievements. Behind the results of the day, it is 20 years of focus on their own fields, focusing on products, research and development, and service, to achieve one breakthrough after another.

In the future, Op Lighting will surely have a more breakthrough development in the LED industry! Let us look forward to the future, after 204.6 million, Op Lighting will bring more surprises to everyone!



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