What are the traditional TV companies doing television?


In the turbulence of the Internet, LeTV as a video pioneer took the lead in transforming TVs and mobile phones. Then PPTV also launched televisions, TV boxes and the upcoming PP Phone. Recently, even Youku Potatoes will not be able to launch smart TVs. How do traditional TV manufacturers live?


Looking at the current situation, the blue ocean of smart TVs is gradually expanding, and the momentum of development is irresistible. Both of them are looking at each other and want to share a bit of pie. The domestic Internet video giant Youku potatoes will also extend their tentacles here.

Recently, the Smart TV Forum saw a topic on the Internet for 1,000 units of Youku TV and registered for the event. They shared the activity posters to send luxury gifts. Then they found a promotional poster on the official website of @Youku TV. These actions are sufficient proof. Youku is brewing its own first-generation product, the Youku smart TV, into the smart TV industry. It is understood that Youku Potato will hold the largest annual event of the Group in Beijing on August 6th. Youku Smart TV will be officially released.

In addition, according to the editors, since March of this year, Youku Tudou Group has announced the formation of a new organizational structure, formally established the Union Culture BU (Business Unit) and innovative marketing BU, forming Youku, Tudou, Heyi Film, Cloud Entertainment, and A culture, innovation marketing six BU, while the establishment of film, games, animation, music, education and television drama, variety, entertainment, information, a total of nine content centers.

Believe that like LeTV PPTV, Youku Tudou will also rely on a strong content resource support, to the living room to bring a different "hardware + content" living room ecological experience.

However, the traditional TV companies who are struggling to find a way out on the other side are less than satisfactory. Changhong never said anything. The chairman’s reported problem has not handled clearly how to develop television. Konka has recently launched a television but it has also reverberated. Is it true that the future of television really depends on these video transition companies?




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