OFweek smart home network news so that more consumers use good products, is Yeelight's goal. In addition to the early players and geeks, it is more necessary to extend the product to the level of ordinary users. Yeelight's first generation product in 2012 was based on zigbee connectivity, and later switched to WiFi, Bluetooth, WiFi dual mode, all technologies are trying, only hope to find a best mode of user experience. Co-founder of Qingdao Yi Lian Ke Information Technology Co., Ltd. Liu Daping With the outbreak of the smart home market and the rapid development of the Internet of Everything, consumers in addition to demanding control of their homes are more concerned with the improvement of quality of life. Yeelight, as an innovative and entrepreneurial enterprise focused on intelligent lighting in the Xiaomi ecological chain, has always focused on the quality of light and has been working hard to bring better living experiences to consumers. The launch of a series of quality products such as smart light bulbs, bedside lamps, smart desk lamps, smart light strips and smart ceiling lights has enabled Yeelight to achieve rapid growth. Yeelight has embarked on a different path of innovation in the giant lighting industry. Inspired by interest, smart lighting is the starting point Yeelight is an enterprise engaged in smart hardware lighting earlier in the wave of domestic smart hardware. Co-founder Liu Daping began his career in the smart lighting industry in early 2012 and has been working for Lucent for five years. As early as the graduate student, he took the tutor to do the zigbee control project. He and his classmate Jiang Zhaoning took over the project to make the house's intelligent lighting and panel, and since then it has been inseparable from the intelligent lighting. In his spare time, he will also develop new products based on his own ideas, including lamps and switch sockets, and the technology will slowly settle down. In 2012, Philips's hue intelligent lights turned out, which triggered an upsurge of intelligent LED lighting and intelligent control. The two realized that this was a rare opportunity for the market. At the time, technology reserves were also abundant enough. At the end of 2012, Yeelight achieved commercialization and began to enter the field of intelligent lighting. The abundant technology reserves and precise grasp of market opportunities make Yeelight unique when it comes to smart hardware lighting. Inspired by interest, smart lighting is the starting point Yeelight is an enterprise engaged in smart hardware lighting earlier in the wave of domestic smart hardware. Co-founder Liu Daping began his career in the smart lighting industry in early 2012 and has been working for Lucent for five years. As early as the graduate student, he took the tutor to do the zigbee control project. He and his classmate Jiang Zhaoning took over the project to make the house's intelligent lighting and panel, and since then it has been inseparable from the intelligent lighting. In his spare time, he will also develop new products based on his own ideas, including lamps and switch sockets, and the technology will slowly settle down. In 2012, Philips's hue intelligent lights turned out, which triggered an upsurge of intelligent LED lighting and intelligent control. The two realized that this was a rare opportunity for the market. At the time, technology reserves were also abundant enough. At the end of 2012, Yeelight achieved commercialization and began to enter the field of intelligent lighting. The abundant technology reserves and precise grasp of market opportunities make Yeelight unique when it comes to smart hardware lighting. Quality strategy to control product quality and breakthrough user pain points Yeelight is an innovative company that has grown up in the wave of national innovation and entrepreneurship. It focuses on the research and development of products and the pursuit of quality. After investing in Xiaomi, Yeelight independently developed the first product that was officially launched in 2015. However, in early 2014, it established its own quality team. At that time, the headlights had not been put into large-scale production, and the quality team had already built on the cooperation of the early R&D team. In an interview with “Smart Home†magazine, Liu Daping emphasized that the quality mentioned here is not only the internal R&D quality of the product, but also the quality control of large-scale processing and manufacturing factories. The number of quality teams occupies a considerable number of companies as a whole. The proportion of. On the other hand, Xiaomi's own quality requirements are also very strict. The quality control of the entire millet system has very strict implementation standards and requirements. At the same time, it will also share the summarized experience with the ecological chain enterprises. There are also many successful companies in the ecological chain. Companies also learn from each other, so Yeelight's quality control is very successful. This also makes Yeelight gain a good reputation in the industry, and lay a solid foundation for the value of its own brand. Inside the home chain, installation is a pain point. No matter what product, once it comes to installation, it is not a pure C-terminal simple product. At present, ceiling lamps on the domestic market must be found by professional electricians for installation and wiring. Even people with hands-on capabilities need specialized tools to complete them. In particular, after the lamps are networked and intelligent, the frequency of interactions between the user and the lamps increases, and there will be higher quality requirements for the lamps. The cycle of lamp replacement and replacement will be greatly shortened. Yeelight has conducted market research specifically for this purpose, and most users value the installation. Therefore, when designing a smart ceiling lamp, the designers repeatedly designed and added the quick mounting function. Adding a base to the lamp, screwing on the screw can be installed, plus a specially designed wiring port, installation and replacement are very convenient, of course, Yeelight also provides installation services. Layout channels, open smart home system docking Yeelight's current product sales are still dominated by e-commerce platforms. At the same time, Yeelight has begun to explore overseas markets and traditional channel markets. In recent years, with the constant stir-in of the concept of smart home, every smart home platform or program will consider home lighting as an essential part, because home lighting is a very important point. Yeelight built Yeelink, an open platform, at the beginning of the venture, but did not invest too much effort. At this stage, Yeelight still focuses on the application of products, especially lighting applications. Yeelight is open-minded about the system docking, and has already achieved docking with the platforms at home and abroad. Currently ifttt and Alexa have access to Yeelight's products, and China is also communicating with many platforms. The ultimate experience, so that more consumers use good products Allowing more consumers to use good products is Yeelight's goal. In addition to the early players and geeks, it is more important to extend the product to the level of ordinary users. Yeelight's first generation product in 2012 was based on zigbee connectivity, and later switched to WiFi, Bluetooth, WiFi dual mode. All technologies are trying, only to find out the best mode for user experience. For this reason, Yeelight has done a lot of work on the technology level that users can't see, just to improve users' product experience. According to Liu Daping, Yeelight will continue to expand around home lighting. In the era of Internet of Everything, intelligent lighting has become an integral subsystem of the overall smart home system. Yeelight is realizing the interconnection and interoperability with smart home products so that every household can enjoy a better lighting experience. In addition to bringing smart homes and smart interconnections to the lighting industry, Yeelight will further improve the quality and light quality of lamps in the lighting industry. Yeelight has invested a lot of research in the strobe light, quality of light and signage, and has accumulated many technical reserves in the spectrum and mixed light, only to bring better light to the user's home. Yeelight will have a lot of new products to meet with you in the second half of this year. Of course, it is still around the category of lighting fixtures. From Yeelight's development path can be seen from the bedside lamp, light bulb, and later to the table lamp, ceiling lamp. The goal is to meet the needs of users in home lighting. Yeelight has always focused on the study of light and wants to achieve the ultimate in light. Extends categories to form a complete smart home lighting product line It is a fundamental issue that the category of lamps should be made bigger and bigger to allow users to meet their own needs when they have a choice. Yeelight solves the problem first, and then it will only consider the problem of enhancing the experience. Why do you need to be intelligent? Current solutions on the market focus on the switch panel, thereby ignoring the nature of the problem. Smart switches can only solve the control problem, but they cannot solve the problem of the quality of the light. For example, adjusting the indicator, reducing the strobe, these problems can not be solved by the switch. Doing the light well is the first thing to be done. In fact, after the consumer has had a product, he will consider more about the enhancement of the user experience brought by the product. For example, we originally requested that we have a house to live in, but now that we have a house, we can decorate our home very well. After the home is renovated, how about the light environment of the home? What about the air environment? How is the temperature and humidity? The improvement of the quality of life is also an escalation of consumption. This follows the changes in the environment. Not only do you have a light in your home, you can light up, and the light is good. The user experience and interactive experience that you bring is also good. This is where Yeelight slowly goes and brings improvement. With the escalation of consumption, consumers will invest more money and energy in home decoration and the overall lighting of the residence to obtain the overall lighting experience. In the past, the renovations were made directly to the decoration company and the installation team recommended suits. The lighting design will not be considered too much. Yeelight will do some guidance to the users and install the appropriate lighting products to form an overall solution. . From the perspective of networking, Yeelight's products have achieved organic integration, but now it is cut from the monomer. Abandon barriers and interact with users at virtually zero distance The traditional sales model treats users as customers and no longer generates any interaction after the transaction is completed. The current users are real users, and the products can be used simultaneously and both parties can interact in real time. Yeelight's APP for its products, in addition to viewing the status of lights, remote control, scene linkage and other functions, there is a very important role is to allow users to communicate directly with the Yeelight departments at any time and anywhere, not just the customer service team . Once a problem occurs in the product, the user can directly feed Yeelight directly in the APP or WeChat. The technical staff will receive the information and solve the problem as soon as possible. An important function of smart products is interconnection and interaction, which is also reflected in the connection between enterprises and users and cannot be separated. Yeelight will also actively communicate with users and gain inspiration and creativity from users. This is also the benefit of the Internet. Really able to use the hardware as a platform to get timely feedback from the top, which is the key to the mutual benefit of the enterprise and the consumer. For many traditional businesses, the middle distribution service system is a barrier erected between users. The opinions or appeals of the users are fed back to the retail stores at most, and cannot be fed back to the manufacturers. It is difficult for the manufacturers to hear the real voices of the users, so it is impossible to satisfy the user's needs. According to Liu Daping, the Yeelight APP background statistics show that there are more than half of users who will open the app at least once a month. There are also many users who use it every week and every day, and the proportion is very high. Yeelight hopes that users will interact with the hardware as a whole and reach the frequency of daily use, and use APP as an auxiliary tool to complete debugging, connection, and online communication. From the perspective of real-time feedback, the results far exceed the expected goals. Differentiated positioning, this is a different "light factory" According to Liu Daping, Yeelight is not really a lighting company. It should be said that it is a consumer electronics company. After the application of LED technology, some changes have taken place in the lighting industry. Lights are no longer confined to lighting, and many different functions have been added, such as scene control, atmosphere contrast, and nightlights. LED itself is also a semiconductor industry, and electronics account for a large proportion of the product itself, which is a consumer electronics product. Yeelight has installation services. The products have the functions of control, interconnection, linkage, etc., and they have great differences with lighting products. Lighting companies provide users with basic lighting needs. Above this, there are many other needs that need to be met. What Yeelight needs to do is to satisfy users' needs for light. “We have always positioned ourselves as a manufacturer of internet-based consumer electronics, a strange lamp factory. Last year, sales of more than a billion, this year is expected to double. As long as the product is done well, profitability is very easy.†Liu Daping expressed sincerely . Interview notes The key points of smart lighting have always been focused on smart switches, thus ignoring the essential "light" of the problem. The ultimate goal of smart homes is not to control, but to truly provide consumers with more convenient and higher quality of life. As a company that focuses on light in the domestic market and pursues the ultimate in lighting, Yeelight has brought new surprises and expectations to the smart home industry.