The highest-selling, largest size is not foreign capital, but domestic brands; large-size TVs with a size of 55 inches or more have become the absolute mainstream... On the eve of the outbreak of the Double Eleven war, these cold knowledge about the TV market structure have been released in the latest Yikang. The data from the previous September was taken aback. According to the brand camp, in the first 9 months, Chinese brands still led by 77.71% of sales, taking Hisense’s 16.65% cumulative market share as an example. The retail share of Hisense is Sharp (7.35%) and Sony ( 3.39%) and Samsung (5.10%). And Hisense's retail sales from January to September accounted for as much as 17.97%. Although the overall color TV industry in China is sluggish, under the leadership of the leading companies, the performance of Chinese brands is still remarkable. Large screens and high-end opportunities have become the turning point for the industry. According to China Excell.com data, 55å‹ and 65å‹ are the fastest-growing annual growth rates with 3.67 and 2.80 percentage points, respectively, and the industry has therefore seen signs of W-shaped heels in the second half of the year. It is worth noting that, on large-screen TVs with a size of 85 inches or more, domestic brands have taken the initiative, with an average of one each from Hisense. It is reported that as the popularity of intelligentization becomes higher and higher, consumers are returning to the TV experience and attitude of purchase with high picture quality and high audio-visual quality. After the Golden Week of the 11th, Double 11 may become the inspection brand of Dingli and color TV industry. A real battle in the inflection point.