Domestic and foreign technology giants help HDR into 2016 TV new standard

One of the major trends in TV technology in the future is HDR technology. At CES 2016, both LG, Samsung, Sony, and domestic TCL, Skyworth, and Hisense all launched products that support HDR.

In the past few years, the resolution of TV has increased from 2K to 4K and 8K. However, because of the lack of content sources and supporting transmission and storage devices, the mere enhancement of resolution does not improve the visual perception of TV. HDR technology, however, It has precisely broken through this difficulty. For example, this technology can achieve and obtain a wider range of colors by improving the brightness of the screen and the contrast of the brightest and darkest pictures, improving the picture quality under the existing screen, and having a brighter, clearer, and truer visual experience than the previous products.


HDR, or High-Dynamic Range (HDR), provides more dynamic range and image details than ordinary images. Previously, this technology was used in photography. Static photography captures details of the subject in different exposures and combines them to highlight details. HDR can solve the problem of photo distortion in still photography.

TVs that achieve HDR effects have higher brightness dynamic range, wider color gamut, and clearer picture details than ordinary televisions. HDR technology added to the color TV product can make the picture look very realistic, and the gray scale and details are almost the reduction of real life, showing exquisite details and subtle tones.


In 2015, Samsung, Sony and other brands launched some of the new HDR technology, such as Samsung HDR TV advertised "peak lighting", LG said its products have "ultra-high brightness", are all HDR technology in color TV products Application reflection. According to the description of Samsung CES 2016, the new SUHD TV supporting HDR technology has a maximum brightness of 1000 nit (nits), creating a stronger contrast between bright and dark images and a more vibrant and bright color texture.

According to industry experts, the shooting, production, transmission, and display of images must all meet the HDR standard in order to present true HDR image effects. HDR technology must be applied to the entire ecosystem of the screen display, rather than a single link.


TCL full ecological HDR is a complete HDR solution that enables content, hardware, and software to fully meet the HDR standard, allowing users to watch HDR standards in real-time. In terms of content, TCL has in-depth cooperation with Hollywood to launch online HDR video resources on a global broadcast platform. Ordinary content can be converted into HDR standard content to meet users' real-time viewing needs.

After many TV stations and movie studios started using HDR high dynamic range technology, online video playback platforms also gradually added support for HDR content. According to reports from foreign media Mashable, YouTube’s chief commercial officer Robert Kyncl recently stated that YouTube will soon support HDR technology and bring more details to the audience. Some manufacturers, such as LG, Sony and Vizio, will soon launch a series of new television products that are compliant with the HDR broadcasting standard. In addition to YouTube, online video service providers Netflix and Amazon also promised to support HDR video programs.