Recently, HTC released its Q2 earnings report for 2017, which resulted in a net loss of NT$1.95 billion. This is a nine consecutive quarterly loss, and its performance has been deteriorating. It is embarrassing. According to Bloomberg Bloomberg, HTC has introduced a consultancy company to help its planning in the face of dilemma. According to informed sources, the current plan focuses on two aspects. First, the VR business with better prospects and a better profit and loss position is packaged and sold. Second, the company completely sells the company, which includes mobile phone design and manufacturing departments. According to sources, HTC has not yet taken a decision, and it does not rule out that the decision-makers eventually reject the above two options and continue to move forward. According to statistics, the market value of HTC has shrunk by about 75% over the past five years, and now it is only US$1.8 billion. The smartphone market share has dropped to less than 2%. In addition, although the bet on the Vive has rapidly resonated in the market, 2016 was also a year when the VR boom quickly faded. HTC desperate, but unexpectedly entered the "sunset industry", of course, may also usher in the next sunrise, perhaps the time has not arrived, who knows?