[Text / high-tech LED Gan Qin] LED lighting industry from the ascendant to gradually mature, the discussion of standardization has never stopped.
Undoubtedly, standardized products are an inevitable trend in the development of any processing and manufacturing industry. After several years of rapid development, the LED industry urgently needs standardization to optimize the product system, and is also conducive to the concentration of industrial resources.
Taking LED drive power as an example, companies are particularly strong in their voices for standardization in order to quickly introduce automated production lines. Ding Hua, general manager of Maoshuo Power LED Business Group, said, "Standardized products are an important guarantee for power supply stability. Only in the realization of supply chain and product standardization, can we really solve the problem of cost and application."
Ding Hua believes that the future supply capacity will become the key to the LED power supply manufacturers to win the market. Once the scale is popular, the LED power supply manufacturers will become more and more active in the market, and the market share and product competitiveness will be greatly enhanced. Upgrade.
It is an indisputable fact that the standardization trend is unmanned. However, this may be a "nightmare" for countless SMEs in China. In the words of Li Zhaohua, general manager of Ming Microelectronics, the day when the standardization was introduced may be the day of the demise of SMEs.
In Li Zhaohua's view, a large number of small and medium-sized LED companies in China do not have an advantage in terms of capital and channels, and taking the product differentiation route is the basis for their survival and development. In the future, once the industry is standardized, such companies will be forced to participate in the competition of homogenized products. At this time, their previous advantages will no longer exist.
In fact, some downstream lighting companies are taking a differentiated route in order to prevent plagiarism, which also makes the products such as lamp beads, power supplies and capacitors move toward the trend of individuality and customization.
According to Zhang Xiaobo, general manager of Emerald, taking capacitor products as an example, once the power supply is standardized, the specifications of the capacitors will be more uniform. Although it is easier to achieve scale, the competition will be more intense, and there are some higher thresholds. Customized core technology is not necessarily a bad thing.
It is foreseeable that with the simplification of LED products, it will be time for enterprises to fight sales channels and large-scale manufacturing capabilities, and this is undoubtedly the battlefield of large enterprises. Therefore, standardization may become a crush on small and medium-sized enterprises. The last life-saving straw.
Li Zhaohua took the lamp as an example. Once the standardization was introduced, the length of the produced lamp product was the same and the circle was the same. At the end, there was only one installation action, which was no difficulty. He pointed out that before standardization has yet to come, it is important for SMEs to choose their position. "Either you are doing the best in a certain field, or you can give up. Once you can make it first in a certain segment, In the future, you will be the standardization benchmark for this segment."
In fact, LED standardization still needs a long way to go, and it is impossible to accomplish it overnight. This process may be the best time for SMEs to establish their own unique competitiveness. It is better to use these internal strengths in this period to become a more cruel market in the future. The competition has gone more stable and farther.
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