From the equipment of the opening ceremony of the 2008 Beijing Olympic Games to the giant LED screen of the Tiananmen Square in the parade of the 70th anniversary of the victory of the Anti-Japanese War in 2015, Liard (300296.SZ) participated in it. With its excellent technical level in the LED small pitch industry, it has earned nearly stringent orders for these demands.
In recent years, Liard has developed rapidly in the “four-wheel drive†of LED small-pitch TV, LED display, LED intelligent lighting and LED culture education media. The performance has been steadily increasing and the industry status has become more stable. .
"Four-wheel drive" is getting better
The company insists on focusing on the deep-growing LED field, which has brought continuous high returns to the company's performance. In the past five years, its operating income has increased nearly five times, and its net profit has grown at an average annual rate of 50%. The company's third-quarter earnings report showed that Lied's operating income in the first three quarters of 2015 was 1.124 billion yuan, a year-on-year increase of 55.41%, and a net profit of 185 million yuan, a year-on-year increase of 104%.
"The strategy of product innovation drive and extension development is indispensable." Li Jun, chairman of Liard Optoelectronics Co., Ltd. told reporters.
R&D innovation is the driving force behind Liad's continuous advancement. As a pioneer of small-pitch LEDs, Liad has a world-leading LED product market share, but Liard has not stopped. According to Li Jun, the company's R&D center innovation projects include HD LED main lighting TV service system, LED display driver chip and Liard information display cloud platform.
The company first relied on the sensitivity of new LED requirements and the innovation of new products with small pitch LEDs, from outdoor wall to indoor command and conference system, and small-pitch LED, which was gradually established in this new field.
Liad's early involvement in the stylistic field has also become the crowning touch he has to say. Since 2013, Liard has extended the advantages of LED hardware to intelligent lighting and cultural media through epitaxial development. Liard combines LED hardware advantages with the cultural and sports media's tens of billions of blue ocean practices, giving "hardware advantage + The pattern of stylistic content has brought infinite imagination.
"By using the high-tech means such as sound and optoelectronics and holography to achieve a variety of tourism landscapes to promote the development of local tourism, this model is the first in the country." Li Jun believes that this model can be copied in many tourist attractions Therefore, the business growth prospects are still quite optimistic.
According to Li Jun, the current tourism project of the company and Kweichow Moutai has begun construction and will create a new version of the cultural performance 4.0.
Li Jun revealed to reporters that the layout of cultural tourism performances and the local government's collaborative development of cultural tourism PPP business is the company's next new profit growth point. Liard will look to the world and continue to move forward with the goal of “the leader of the audio-visual kingdomâ€.
With the completion of the company's acquisition of Lifeng Culture and Jin Lixiang in early 2015, the company has perfected the company's layout in the media field, and promoted LED display, small pitch, intelligent lighting and the most innovative LED sports media. The business is fully equipped.
Extended M&A continues to exert strength
International and domestic extended mergers and acquisitions continue to inject fresh blood into Liard.
In just a few years, Liard has acquired five domestic companies including Internet Yida, Jinda Lighting and Lifeng Culture.
In the international market, the company is also the first Chinese company to acquire the US Nasdaq-listed company, Pingda Electronics. This is the first large-scale cross-border merger and acquisition in the company's history, and has taken an important step in international operation.
"This company has more than 2,700 sales channels around the world, and it has a lot of help for Liard's products to occupy the global market, especially the US market." Li Jun told reporters.
Li Jun also attaches great importance to talents. He said that in the competition between state-owned enterprises and foreign-owned enterprises, employee incentives are the key. Foreign companies tend to invest 100% on their own, while Liard encourages employees to hold original stocks plus options, and the incentive mechanism is strong. "The company is currently a full-shareholding company. Since its listing, the wealthy people who have earned more than 100 million yuan are not a minority, and the millionaires have already passed 100." The company is closely related to each employee. This is the internal driving force for Liad's sustained high-speed development. .
Looking forward to Liad's future, Li Jun described a clear blueprint for the reporter's plan: I hope that through the five-year profit multiplication plan, I will achieve 1 billion profits in 2017, the order will exceed the 10 billion mark, and the market value target will exceed 40 billion.
Guotai Junan believes that in addition to benefiting nearly 80% of the growth rate of the small-pitch industry, the company's epitaxial development in the past two years has formed a one-stop capability for LED display, acoustic and optoelectronic equipment and stage leasing hardware equipment, and is expected to bring hardware advantages and advantages. The integration of content applications such as cultural tourism and sports media has become “the world's leading expert in LED application solutionsâ€.
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