Emerald eats "market rice" Sets Shenzhen subsidiary close to customer demand

[Text / Gaogong LED Ganqin] Recently, Emerald (831804) announced that the company intends to jointly establish a holding subsidiary with Zhou Zhijun with a registered capital of RMB 1 million, of which the company contributed RMB 510,000. With 51% of the registered capital, Zhou Zhijun invested RMB 490,000, accounting for 49% of the registered capital.

Zhang Xiaobo, general manager of Emerald, introduced the name of the subsidiary, Shenzhen Emerald Electronics Sales Co., Ltd., registered in Xixiang Avenue, Bao'an District, Shenzhen. It mainly sells electronic components such as aluminum electrolytic capacitors and supercapacitors.

"The establishment of this subsidiary is mainly to expand the business, expand the business industry and the network of contacts, better serve customers and increase operating income." Zhang Xiaobo said that the company is expected to contribute to the performance since December this year.

It is understood that the development of Emerald's capacitors has experienced an aluminum electrolytic capacitor with a lifetime of 10,000 hours from 105 °C, a lightning protection safety aluminum electrolytic capacitor with a voltage of 400V and 44 impacts, an ultra-low temperature aluminum electrolytic capacitor and a conductive polymer solid capacitor, 160V. -250V conductive polymer solid capacitors to the current super capacitors.

Zhang Xiaobo pointed out that in order to keep pace with technological innovation and coping with market changes, Emerald will also develop customers in more fields, and the Shenzhen subsidiary set up this time will also expand the non-LED industry, such as automotive electronics. Mobile phones, chargers and other fields.

Zhang Xiaobo said that the competition in the LED industry is becoming increasingly fierce and prices have fallen sharply. This is one of the reasons for the company to expand into other areas. In addition, he said that LED power plants are currently facing cost pressures, and some customers are also demanding price cuts for capacitors.

"For customers, their demand for price is not lower than the lowest, they want to buy better quality and lower price products, but how much capacitance can be reduced, it is still uncertain, but it is worth noting that the price reduction It must be done by upgrading the technology and making reasonable adjustments from the company management."

In addition, the current call for standardization of LED power supply is getting longer, so what impact will the capacitor company bring once the power supply is standardized?

Zhang Xiaobo believes that once the power supply is standardized, the specifications of the capacitor will be more simple, and it will be easier to achieve scale, and the amount will be larger, but at the same time the competition will be more intense. And having some customized, high-threshold core technology is not necessarily a bad thing.

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